Privacy Policy
Last Updated: July 25, 2025
1. Introduction
Welcome to reThrive. We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how reThrive Labs Ltd. ("reThrive", "we", "us", "our") collects, uses, and protects your personal information when you use our mobile applications (the "App") and our website (the "Site").
Your privacy and the security of your data are foundational to our platform. Our policy is simple: we will never sell your personal data.
The data controller for your information is reThrive Labs Ltd., a company registered in Leeds, United Kingdom. If you have any questions about this policy or your data protection rights, please contact us at privacy@rethrive.co.
2. Information We Collect
We collect information to provide and improve our services. This information can be categorized as follows:
a) Information You Provide to Us:
Account Information: When you create a reThrive account, we collect your name, email address, and password.
Required Profile Information: To calculate your True Age and provide our core services, we require you to provide your date of birth and your sex assigned at birth. This information is essential for our algorithms.
b) Information from Connected Wearables (with your explicit consent):
To provide our core service, we require access to biometric data from your third-party wearable devices (e.g., Apple Watch, Oura Ring, Garmin). When you connect your device, we collect the following types of data:
Cardiorespiratory Fitness Data: Such as VO2 Max.
Heart Health Data: Such as Resting Heart Rate (RHR) and Heart Rate Variability (HRV).
Body Composition Data: Such as Lean Body Mass (LBM), weight, height, and body fat percentage.
Activity Data: Such as daily steps, workout types, duration, and intensity (heart rate zones).
Sleep Data: Such as sleep duration and consistency.
c) Information from Your Use of Our Services:
Usage Data: We collect information about how you interact with our App and Site, such as features used and time spent in the app, to help us improve our services.
Technical Data: We collect technical information from your device, such as IP address, browser type, and operating system, to ensure the functionality and security of our services.
3. How We Use Your Information
We use your information for the following purposes:
To Provide and Personalize Our Services: To calculate your True Age and Pace of Aging, deliver insights, and track your progress with the Thrive Levers.
To Communicate With You: To send you service-related updates, security alerts, and support messages.
To Improve Our Services: We use aggregated and anonymized data to analyze trends, calculate community-level statistics (such as the collective Age Delta), and improve the functionality and user experience of our App and Site. We do not use your personal biometric data for these purposes without your explicit consent.
To Ensure Security: To protect against fraud, abuse, and security incidents.
4. How We Protect Your Information
We take the security of your data very seriously and have implemented the following measures:
Encryption: All of your data is encrypted both in transit and at rest.
Access Control: Our system is architected so that only you can access your personal and biometric information. reThrive employees cannot access your individual, identifiable data.
Data Minimization: We only collect data that is essential to provide and improve our services.
5. Data Sharing
We do not sell, rent, or trade your personal information. We will not share your personal data with any third party for their marketing purposes. We only share data in the following limited circumstances:
With Your Consent: For example, when you choose to participate in "Circles" and share your progress with other members.
When You Choose to Share: Our App allows you to share certain information, such as an image of your True Age or Pace of Aging, with third-party services (e.g., social media, messaging apps). When you initiate this action, you are directing us to share that specific information on your behalf. We do not control the privacy practices of the services you share with.
For Legal Reasons: If required by law, regulation, or a valid legal process.
6. Your Data Protection Rights
Depending on your location, you may have different data protection rights. We are committed to upholding these rights for all our users.
a) Users in the UK and European Economic Area (EEA):
If you are a resident of the UK or EEA, you have the following rights under GDPR:
The right to access: You can request copies of your personal data.
The right to rectification: You can request that we correct any information you believe is inaccurate.
The right to erasure: You can request that we erase your personal data, under certain conditions.
The right to restrict processing: You can request that we restrict the processing of your personal data, under certain conditions.
The right to data portability: You can request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
b) Users in the United States:
Depending on your state of residence (e.g., California), you may have specific rights, which we extend to all our US users:
The right to know: You can request to know what personal information we collect, use, and disclose.
The right to delete: You can request the deletion of your personal information that we have collected.
The right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, regardless of your location, please contact us at privacy@rethrive.co.
7. Data Retention
We retain your personal data for as long as your account is active or as needed to provide you with our services. You can delete your account at any time, which will permanently delete your personal and biometric data from our systems.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our Site and App or by sending you an email.